What do we do with temporary emails when we validate email lists?

Temporary emails are seen by us as bad. Risky. Uncertain. A glitch in an email list that could lead to undeliverable emails and bounces. It’s like a scene from the X Files. We know they’re out there. That doesn’t mean we have to like them.

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Temporary emails are seen by us as bad. Risky. Uncertain. A glitch in an email list that will lead to unopened emails and bounces and increase exposure to fraud. It’s like a scene from the X Files. We know they’re out there Scully.

We find 99% of disposable email addresses. We keep records of temporary email addresses and our software seeks out new ones 24/7. Every time we verify an email address we check it to see if it is a disposable email. Our list grows, our system processes get smarter and so the beat goes on. It’s a circle of security.

In our experience temporary email addresses are more likely than others to be unopened or undeliverable. And there is something about them that’s even worse than being undeliverable; (‘what could be worse?’ we hear you cry). FRAUDULENT. That’s right, we’ve got the big guns out in capitals to show you how strongly we feel about temporary email addresses that flit around the internet causing bounces and leaving a trail of shadows and dubious transaction histories.

Are temporary email addresses fraudulent?

More often than ordinary email addresses. Often enough for us to have detected a pattern. We’re exceptionally well placed to use our experience to see the correlation between temporary email addresses and fraudulent activity. In fact, our software to help our customers prevent fraud has been awarded with the highest business honour that a UK can win; A Queen’s Award for Enterprise.

How do we know an email address is temporary?

We know an email address is temporary because of the name and the character pattern. If you don’t believe us, check here - go and get yourself a temporary email address and type it into our checker. check here.

Why are temporary email addresses BAD?

It’s hard to imagine all the email addresses we check. Millions come through our system every day and each one is given the once over. Over the years we’ve been able to establish patterns and we know temporary email addresses are more likely to be undeliverable than other “ordinary” email addresses. Validating emails is what we do to help make sure companies stay in touch with real people, as well as helping prevent bad reputations online and wasted time. That’s why we classify temporary email addresses as bad.

If you are seeing lots of temporary email addresses in your mailing lists you might be happy to live with it, or you might want them removed. We can remove them for you, but in the longer term you will be wise to consider why your customers aren’t trusting you enough to give you their real email addresses. It could be the start of some very fruitful and interesting projects for people right through your company.

For ideas about how to get customers to trust you more online, have a look here;

How to get customers to trust your site Forbes business advice to give you ideas about winning trust. It’s got good ideas, like being transparent with your data policy.

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Written by:

Rowland O'Connor

Tuesday, February 16, 2016
Last Updated: Tuesday, February 16, 2016